Objective

To make the students aware of the fundamental concepts of business communication and assist the students in developing appropriate and impressive communication skill in tourism industry.

Module I : (8 Hours)

Communication

• Meaning, Role
• Functions
• Importance and Essentials of communication in Business Organizations
• Process of Business Communication
• Communication Models, Barriers to effective communication.

Module II : (6Hours)

Classification of communication Formal and Informal

• personal
• Inter-personal
• Group & Mass
• Vertical & Horizontal
• Upward & Downward
• One-way & Two-way
• Verbal &Non-verbal

Module III : (7Hours)

Telecommunication Skills

• Communication over Telephone for reminder/ follow up of events
• Telephone Handling Skills
• Complaint Management
• Resume writing and facing interviews
• Report Writing

Module IV : (9 Hours)

Personality and Body Language:

• Definition
• Types
• Characteristics of personality
• Importance of Dressing and Etiquettes in Business Communication
• Fiscal Expression
• Eye Contact
• Posture
• Dress
• Attitude.

Suggested Readings:

• Kaul, Asha (2006), Business Communication, Prentice Hall.
• Sharma R.0 & Mohan Krishna: Business Correspondence and Report Writing, Mcgraw Hill.
• Taylor, Shieley (2003) Communication for Business, Pearson Education
• Communication: Making connections (7th edition) William J. Seiler, Addison Wesley.
• Chaturvedi P.D, Business Communication: Concepts Cases and Applications. Pearson Education.